Scoring Criteria

Each unit is graded green or red on five checks. Any red makes the unit an exception.

Price delta

Findlay's internet price vs. the matched competitor price for the same VIN-decoded build.

Red when: Competitor undercuts Findlay by more than $750 or 2%.

Where Findlay ranks among all competitors matched to that exact build.

Red when: Findlay is not in the top 2 cheapest.

Photo count, real vs. stock photos, description completeness, and price transparency.

Red when: Findlay's presentation score falls below the competitor median.

Dealer-installed accessories and add-on markups normalized into an all-in price.

Red when: A competitor wins on all-in price or Findlay's add-ons inflate the gap.

Advertised rebates, APR/lease specials, and aged-inventory signals on the competitor side.

Red when: Competitor is running an advertised offer Findlay isn't matching.